As a frequent pedestrian, cyclist, driver, and passenger, I grow more alarmed each day by the number of drivers I see looking directly at their mobile devices instead of the road.
In early 2016 I had a few close calls with distracted drivers while I was out on my bike, so when my Spring 2016 cohort of Creative Design for Instructional Materials received an infographic assignment, the inspiration to focus on distracted driving came quite easily.
Infographic: Forget the phone, just drive.
The final result is below. It presents some statistics on the number of drivers estimated to have been using their phone at any daylight moment in 2014 (NHTSA, 2015), visualizes that as a line of distracted drivers spanning two coastal cities in the United States, appeals for emotion (spoiler alert: it’s fear), then calls for action (put the darn thing down).
References, design decisions, peer feedback, and considerations
The document below includes references, design decisions, and editorial considerations as well as lessons learned resulting from peer review of early project drafts.
